The West Coast ApproachTM

WFPB eating

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The West Coast Approach™ to WFPB nutrition and weight loss

We have been working collaboratively over many months with leading nutritionists and experts in health and the medical profession, to bring together a totally new approach, which differs from our other programmes for weight management. This safe and highly effective programme focuses on health and nutrition in its approach to weight loss, and so is preferable for those clients who wish to take a wider view of long term health and fitness, as they work their way easily towards their desired weight and shape.

Suited particularly to those who may already have health concerns, and who wish to address these with changes in behaviour around their diet, the West Coast Approach™ is a structured programme which takes place over six sessions, and not only addresses cravings and unwanted behaviours around food, but uses a specific, nutritionist-designed eating plan which will help you to shed those pounds - whilst helping to address health issues linked to poor diet choices. With plenty of support, this programme is the only licensed Whole Foods, Plant Based diet in existence at this time to incorporate both the benefits of tailored hypnotherapy for behavioural change, and a fully endorsed, nutritionally complete approach to eating, proven to provide the results in improved health and weight stabilisation.

Commonly Asked Questions

Healthy Meals

What’s Included?

As weight management experts, we have plenty of experience in helping you to achieve your goals around improved health, weight and fitness. The West Coast Approach™ has been designed as a result of our years of experience of helping clients in this field, and is our most comprehensive programme to date in terms of providing support across all of these areas. If you decide that this is the right approach for you, you can expect:

  • A proven, nutritionist backed, structured plan to help you lose weight and keep it off
  • A tailor made, professionally designed weekly hypnotherapy programme to help you change your behaviours and attitudes towards food
  • Recipes, a weekly guide and plenty of tips to keep you on track
  • Access to free healthy cookery classes held weekly in Ayrshire
  • Free blood pressure checks in our clinics, if you need them
  • Access to personal ongoing support from our health and weight management experts

Am I suitable?

If you are overweight and really want and are committed to losing weight, then yes, you should be suitable. Your suitability, together with any health concerns you have, will be fully assessed at the initial session and before any hypnosis takes place.

Will it work for me?

The key to success is YOU! No weight loss system will work unless you are committed to losing weight. You must be prepared to change your eating habits and lifestyle. If you are totally serious about losing weight, then it will certainly work for you and you can be assured that we are providing you with nutritionist-led advice on the optimal nutrition to support your health. This comprehensively designed programme provides you with both the tools and ability to lose weight and to keep it off, and improve and maintain better health.

How much does it cost?

Weight Loss Freedom

The West Coast Approach™ comprises a series of six sessions, each lasting around an hour (although the first session will take slightly longer as we will be taking a full medical history from you before commencing with any treatment), plus CD recordings which you use for reinforcement. Also in the first session you will be introduced to hypnosis and experience the fantastic feelings of relaxation and calmness, which result from being hypnotised. We will also begin your journey to losing weight, taking account of your unique concerns in regard to previous eating issues, to ensure that this process is perfectly suited to you. As we then progress through sessions you will learn a different way of eating, whilst being providing you with continual ongoing support and information to help you as you work your way to better health and a better weight and shape. Following the sessions, you should use your CD to back up and reinforce the work you have done.

The West Coast Approach™ costs £525 for all six sessions, and includes all additional materials, CDs and ongoing support by telephone or email for the duration of your treatment. We also pay for any cookery classes you decide to attend with our WFPB experts, which will enhance your understanding of your new lifestyle.

We do, on occasion, arrange payment in instalments across the first few sessions. If this is something you’d like to explore, please mention this when you book.


I’m still not sure. Which Weight Management programme is right for me?

When embarking on any change of lifestyle programme, it is essential to take time to consider your own individual requirements, and ability to participate with any approach to making changes. We are experts in our field and over several years, have dealt with hundreds of clients from different backgrounds and with different problems around food. As a unique individual, you deserve to be dealt with in a uniquely tailored fashion and to have your concerns fully respected and taken into account. We can provide you with plenty of advice once we know a little more of your circumstances, and then recommend the right programme for you. Simply contact us for more information.

Please use the calculator below to give you an indication of your BMI.